SEO is continually changing, and it remains a crucial element of any successful digital marketing strategy. One of the latest updates to digital marketing strategy is Google's algorithm to prioritize websites optimized for mobile users. The following shift is anticipated when Google prioritizes optimized websites for voice search, mobile-friendly and smart with the latest SEO strategies.
Businesses need no longer solely rely on using keywords inside specific content a certain number of times. It's all about natural language and the intended meaning behind the searcher's query rather than the question itself. Voice search is not a substitute for typed search. Preferably the search terms, knowledge, and use cases can differ massively depending on the information type.
Various Virtual assistant Voice searches that function on smartphones as well as PC and is most suitable for businesses:
- Google Assistant by Google - Google assistance links to the search index for all requests, queries, and commands on behalf of the user. It presents results within microseconds and can be operated from smartphones and PCs.
- Alexa by Amazon - Alexa is quite similar to a search tool impelled by the Bing search engine and is also a product of Amazon. The services are comparable to other voice search tools; its most well-liked and accepted functionality by users is shopping on Amazon, making it a vital tool for e-commerce business.
- Siri by Apple - Siri isanother similar voice service in the market but is only directed towards iPhone users. It has pre-embedded features that return results in mobile search format instead of giving out audio results. For a better user experience, Siri has innovative features that analyze a user's daily routine and suggest helpful displays on the home screen.
- Cortana by Microsoft - Cortana is another voice assistant tool. Cortana has a simple philosophy- it lets you achieve more while doing less. Microsoft's Cortana has a smart assistant feature, which is quite similar to a style compared to others. This voice search tool is suitable for big screens as it captures more attention and eyes at once.
How Can Businesses Stay Ahead With Voice Search?
So what can businesses do to jump-start voice search strategy? Below are a few suggestions:
- Natural language in content and SEO - There is an enormous difference between typed search language and voice search language, so the difference between should be first understood by a business's marketing team. Once that is achieved, companies can optimize content and copy to account for the highest natural language searches. Select and modify keywords based on the degree of the purpose behind each search.
- Incorporate a FAQ strategy. Words like"who," "what," "where," "when," and "why should be incorporated as most consumers will search question-related search requests, e.g., "what is the weather in the USA today." Add in FAQ stratagem by identifying which questions are most important to your consumers and answer those questions directly in your website's copy, blog posts, and social media posts.
- Apply long-tail keywords. Typed searches tend to be much shorter and more precise than voice search queries and require short, specific keywords that most SEO specialists are now familiar with. However, that now must be widened to combine long-tail keywords and to reflect the longer voice search queries.
- Employ necessary talent. Employing the essential skill to implement voice search is the most excellent way to stay ahead of the competition. Now is an appropriate time to hunt for applicants or maybe outsource if your business lacks SEO strategists, or more specifically, look for voice search.
It is time to elevate your business with a voice search SEO strategy to encompass new technological development. Contact Vidushi Infotech to learn more about Voice Search.