The Effective Way to Manage Facebook Ads Account for A Client
Running Facebook Ads for clients necessitates the right amount of skill and knowledge. Facebook Ads are one of the most important ways to reach your audience while they are scrolling through social media posts. With Facebook Ads management, you can easily create and run compelling ads that attract your audience and become customers. But there are wrong ways and right ways to do it.
The incorrect way is to use your personal account and manage someone else’s Facebook ads. Another way is to give the bill to clients after you have paid yourself. In this article, we will show you the right way to effectively manage Facebook ads for clients, which is the same method that experienced marketers use to provide better service and limit the risk to a minimum.
Here, we will talk about Facebook Ads Manager, how to use it, and how to manage Facebook advertising campaigns effectively. Follow this quick guide and increase your ROI, find potential clients faster, and get the results you want.
The Effective Way to Manage Facebook Ads
Facebook’s Business Manager tool gives people access to their Facebook Page and ad account while keeping the sensitive information separate and secure. In order to manage effectively, you should request that the client be invited to their Business Manager as an advertiser. In case you don’t have a Business Manager set up, ask them to have the owner set up before you begin your work.
Once they have been set up, they can assign people to specific roles such as admin roles for viewing billing information, inviting others to the Business Manager, making implements to assets, or managing accounts in general. Avoid gaining access to things you don’t want as it will put you at risk. You can request employee access, followed by the appropriate access levels for the pages you will be working on.
Why Is It a Bad Idea to Use Your Personal Ad Account?
Here are a few reasons why using a client's ad account is known to be the best practice.
- The client should have full control over their ad accounts
- You shouldn’t get involved in financial risk by paying for their ad
- You should not manage multiple clients with a single ad account because there is a chance that one client will affect the entire account, affecting others
- When the relationship is over, it is much easier to part ways
Set Up Facebook Business Manager in 6 Easy ways
If you have to help them with setting up Business Manager, then you tell them to come on a video call with you and have their screen share so that you can walk through the step. You must let them create the account because they are the owner.
- Firstly, let them have their personal Facebook account for starting then everything is easy.
- They would be needed to go to the Facebook Business Manager Page and click on the Create Account button, they can enter the name of the business and email address.
- Have them add an account to their Business Manager once it is added it will automatically move to Business Manager. For adding a new account, they can go to Business Settings in Business Manager, Click on Accounts and then Add Accounts.
- They should see a dropdown menu with three options where one is to add a new account. They can proceed further to complete.
- To add people to Business Manager, they would have to go to Business Settings, click Add People, and type the specific email address of that person who they are inviting.
- They can click Next and select the role they will be allowing the person. Also, let them know that they can give you access to their Facebook Page and their ad account.
The Benefits of Automation in Managing Facebook Ads for Clients:
Spending too much time on a client's ad account is one of the mistakes that can be made. To ensure maximum success, they go above and beyond to achieve it, which often leads to burnout.
You can use Facebook’s automated rules which can do basic tasks like starting or pausing campaigns at specific times or turning off unprofitable ads that waste your budget. You can do a lot more with automation by using third-party automated rules that allow you to write flexible and dynamic rule conditions. It also means you can automate your ad management routine allowing time to focus more on creatives.
You can also clone yourself and make automation to help you replicate your manual ad management routine. Automation works 24 hours a day, and never sleeps, or drains out energy so it is preferable to use this to provide better Facebook ad services to your clients.
Ask For Creatives in Advance:
The most important piece of advice we can give to young managers is to ask for the creatives from clients ahead of time. You don’t want to get stuck waiting, while your current creatives are suffering from ad fatigue. You will not only know when the client will give the creatives, but you will also not know whether it requires changes, or you will have to wait for approval on changes or copy you made by the end.
It will take you to a waiting game where you would have to wait for 24 hours for Facebook to approve the ad and begin delivery. Usually, in festive times, when many advertisers are already running at a higher volume, it may take even longer to get your ad approved. Also, your ads may be rejected due to a violation of Facebook’s guidelines, so if you have the time, upload your ads in Ads Manager in advance to ensure these are approved.
You can be confident in reaching the set goals and increasing the confidence of clients through good communication and project management skills if you get the creatives well in advance and prepare it for launch before time.
Send Your Clients with Reports:
Another important aspect is to provide reports to your clients. Reporting is a vital key to establishing trust with your clients, but it can also be time-consuming. We suggest that you automate reporting to a large extent and send it weekly. Here are a few ways to quickly make Facebook ads reports.
The first is by creating reports in Ads Manager, customizing the columns you want to show to clients, and then exporting the view while sending the report. Another way is to use Google Data Studio for performance reporting through Google Analytics. The third option is where you can use our service and managers to help with your ads and report them to clients on the schedule you specify.
You can learn more about setting reports by following the below ways. As most clients are unsure of which metrics are most important to them, it is critical to set expectations about metrics they want to see the improvements. You can see the following points when sending Facebook Ads Reports.
- Impressions and Reach
- Frequency and link clicks
- Cost per reach, click, and conversion
- Return on ad spend
When you manage Facebook ads for clients and provide reports, you can send your client with learnings that they can apply to other parts of their business. You can learn about the best approaches for creatives that work the best, what copy works, who should be targeted, and more. This is valuable information that your client will appreciate receiving for engagement with you and may lead to them using your services.
If you need help managing your Facebook Ads Account, contact us or call us today. For more such updates on digital marketing, subscribe to our blog channel. We come up with the latest writings to help you be informed about tech developments.