Search engine optimization or SEO is a method used for making website relevant and trustworthy so that search engines rank your site when people are looking for relevant keywords. Without SEO, there is no use of having a website. Unless and until you promote and optimize it the right way, you’re not going to experience any fruitful results. SEO is not only about increasing the rank of your site; it’s also about changing the overall search experience.
Hiring a SEO agency is a good option to go with. If you are trying to figure out how to hire a SEO agency, here are a few tips and tricks for you.
Conduct a 2 way Interview
Conducting an interview session with the agency will help you get an idea of whether the firm is genuinely interested in your business or not. A good SEO agency will always ask you about your goals, achievements, competitors, methods you’ve implemented so far, etc, so that they can plan their strategy accordingly. Here we have summed up a few common questions that they usually enquire about:
• What makes your business different from the others?
• What type of customers follows your website?
• How does your business make money and how search can help?
• What other ways are you using?
• Who are your competitors?
If your potential SEO agency doesn’t seem interested in your business, look for the other one.
It’s important to check with the clients the SEO agency had earlier worked with. Talking to them will help you have an idea about the agency’s attitude towards work, co-ordination with the employees and how much they have helped a business in acquiring its rank in the global platform. You should work with an agency that possesses good reputation in the market, so that your business gains success.
Technical and Search Audit:
Before the agency starts with modifying anything on your website, give them access to console data as well as analytics data. Have a technical and search audit in order to have a prioritize list of techniques that needs to be improved or something you are going wrong with, which method will work well for your business and much more. The search audit structure should include the following points:
• The issue
• Recommended solution
• An overall estimate on the overall investment
On the other hand, when it comes to technical audit, the agency should review your site for issues like
• Internet linking
• Server connectivity and
• Response codes
Decide If You Want To Hire
Last but not the least; it’s your responsibility to take the final decision. Ensure that your organization supports your decision so that you don’t come across any kind of circumstances in the future. If you still have any doubt, consult with a search marketer and move ahead .
A good SEO agency will not only help your business rank high but will complement your business, as well. Finding a reliable SEO agency is what you need the most in order to help your business rank at the top of SERP’s.