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Digital marketing is an essential phenomenon to survive in today’s competitive market. No matter what business you are into, chances of survival & success are more when you get your business do well on the web.

Content marketing has a wide spectrum of opportunities. Various channels and variety of content on different websites, work just well. But one aspect closely observed by us, is the under estimated use of YouTube. It certainly is under-utilized, compared to its caliber.

YouTube is one of the largest video sharing sites on the internet. If you manage to get over a billion users to your channel, you are bound to get over 4 billion views a day. Isn’t this ratio promising enough? In today’s era, YouTube is by far one of the largest video sharing site. So, what are we waiting for? Let’s get started with YouTube & make the most of the digital world present at your discretion.

No matter what, online or digital presence of any business matters a lot. If business can’t easily be found using a mobile or desktop search, customers will go elsewhere. Therefore “In and Out” (Car Servicing Company) approached WSI to review their digital marketing strategy to reconfigure their websites and improve online booking of car service and MOT. They believed that their online presence was not good enough to attract consumers and thus, they reached WSI to make their websites reach online audience.

Digital marketing absolutely has gained immense popularity in last few years. Both large & medium – sized enterprises have tried making the most out of it. Creating online presence and promoting products and services using the power of internet has paid off for majority of them.

Well! Now the question arises that what we expect in 2017? How is 2017 going to be for digital marketing. What is going to shine and what is about to fade?

Online marketing is not an easy game. There is a subtle difference between competitors. When it comes to online marketing, the very important asset that helps you lead and stay ahead of competition is your WEBSITE. It undoubtedly is a huge part of your name & also works as a magnetic to attract clients.
There are many reasons why businesses decide to change the domain name like –

• 1. Availability
• 2. Branding
• 3. Re-Branding
• 4. Promotional Value and so on

 

“All that glitters, is not gold”

Similarly, number of social media followers, alone cannot determine health or success of any business. These days we have observed that, every social media account has the goal of reaching over million followers. Well! It naturally is an overwhelming position everyone wants to reach, and use it as a vanity metric. Being a criterion to compare and judged accounts.

In the past few years infographics have rapidly gained popularity in the world of internet. We know they are here to stay! Infographics in fact are a great combination of visual & text information. Very prominent on social media sites such as Facebook, Twitter, Google Plus, Instagram & Pinterest.

Who doesn’t want to get more clicks on their AdWords Ads? In the online marketing arena, there is no one who is not working towards increasing CTR. AdWords are an important tool that help a business to be found on Google, through prospective customer searches. Online marketing & Google AdWords function hand in hand, and a business vastly benefits from it. Today, we are here to share with you 6 Ad extensions, the implementation of which will help ramp up your CTR.

Google Adwords is undoubtedly an incredible platform for the marketers to develop their business. Unfortunately, majority of businesses are wasting their hard-earned money every month because of poor account management. Adwords itself is huge and your every miss-step may negatively impact ROI.

With each and every passing year, the mobile app market is growing faster and there is no looking back to it. Few times back, our focus groups used to be the go-to-source for information and response. Today, things have changed and the rate of mobile users has exceeded that of desktop searches. With mobile customers