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Are you not happy with your business leads? Are you desperately looking for a reliable resource to help you out? Hang on guys! We’ve just the right solution for you; download our 30 Tips for Lead Generation E-Book now! A successful lead generation engine is what keeps the sales prospects of your business in a better place.

Are you struggling with generating quality leads for your business? A steady stream of leads is always essential for the success of business. Surprisingly, only 10 percent of marketers believe that their lead generation campaigns are effective.

Why is it important to care about generating leads from your website? Don’t you think it’s enough to focus on increasing your website traffic? Practically speaking, managing web traffic is a complicated task. Talking about lead generation, this is to let you know that more than 70 percent of visitors abandoning your site will never return. Almost 85 percent of shoppers who add to cart will not buy on their first visit. Therefore, if you are not focusing on lead generation on your website, then you are simply wasting your marketing efforts.

Search engine optimization or SEO is a method used for making website relevant and trustworthy so that search engines rank your site when people are looking for relevant keywords. Without SEO, there is no use of having a website. Unless and until you promote and optimize it the right way, you’re not going to experience any fruitful results.

SEO has always been a challenging affair. The basic layout of SEO is to be one step ahead of competition. As we all know SEO is one of the best tools that encourages visibility and branding of businesses. While we are stepping into the New Year, it is important to gear up with information that is going to be trending in 2017. This will help webmasters plan their moves beforehand.

2016 has been quiet a year for algorithm updates. Google has a history of making changes to its search algorithm around 500 to 600 times a year. Technically majority of these changes are minor, and occasionally a full fledged major algorithm such as Google: Penguin, Panda, Humming Bird, etc are rolled out.

In the era ruled by the internet, technology has a cutting edge over every aspect. Talking about tech world’s uniqueness; tech savvy people constantly think about newer developments, inventions, advancements and share the latest and with each time a finest product or service. Unlike regular products and services, technology related industry needs an altogether different marketing approach and an out of the box marketing plan that has the ability to stand out in the technology industry realm.

Penguin, Hummingbird and now RankBrain, Google is unstoppable when it comes to updates. As we are bidding adieu to 2016, and moving closer to 2017. SEO market is experiencing a shift in the autonomy of Google being the premier search engine. Companies like Facebook, Yahoo have come ahead with their own algorithm modification, and are all ready to compete against the most favourite brand.

Marketing automation is typically based on a pattern and no guess work. It is a mechanism that helps sends the projected or already existing customers perfectly planned series of emails, push or in-app messages, depending upon the unique pattern of behavior in real-time.

Documents that are longer and more thorough are likely to perform better in search results. All of us are aware that it’s true, but do we know the reason behind? If yes, are we aware about ways to use this knowledge to our advantage?