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In our last blog, we have discussed about different marketing components to unlock the brand authority puzzle; thereby improving the website’s natural search performance. Today, we will discuss one of its closely related topics- "Brand Promotion", which is one of the ultimate marketing goals to target the potential audience in the e-marketplace.

These days, no matter what kind of business you lead; authority matters. The brand authority will help you not only to create all the necessary SEO signals for improving your website’s natural search performance but also to generate additional traffic to your website leading to higher conversion rate.

Marketing trends may come and go but winners choose to stick to the trends which help them stay ahead of the competition. Competitive research is one such digital marketing trend that helps you win in the long run.

Digital Marketing can be an extremely frustrating if it merely means an advertisement; but in true sense it’s a comprehensive approach towards sales (direct & indirect), advertisement through promotional ads. The digital landscape in 2015 clearly signifies the importance of digital marketing strategies, especially for online business owners in order to stay ahead of the crowd.

I don’t think to tell you that mobile traffic is growing at a faster pace. In true sense, you can take a look at the number of mobile visitors on your website as compared to the previous year's data.

Have you distributed the marketing campaign you have been working on for several days and now moving on to the next project? Wait! Before you completely turn to the new task, do consider reviewing the response to the digital marketing work you just put forth!

With the budding popularity of social media and smartphones all over the globe, the way users’ access website to socialize, surf and find information has drastically changed. In such a scenario, it’s necessary for you to focus sturdily on your website and make it more conventional. Your business website will always serve as an enormous component of your overall online presence and thus, you need to make it more convincing so that your business reaches its potential customers.