Do you want to earn better results on your PPC campaign? Well, optimizing the conversion rate indeed is one of the workable options. Read more to learn the tips that experts have in store for you.
In the modern-day scenario, we don’t just use the internet, but hypothetically live on it. It wouldn’t be wrong to say that we begin and end our day on the internet. When Internet is such a reliable and useful resource in all our lives, we assume it to be safe.
Schema.org is mysterious. Well! That is what, it is always thought to be. To many, schema is a confusing source of information. As digital marketing experts, even we came across issues like missing examples, difficulties explaining the item properties search engines require and so on. However, once the intimidating schema.org. was got past, an incredibly empowering & useful tool came into existence. Once you learn the art of leveraging it, schema.org becomes an essential tool, and a must have in your SEO tool box.
Is your website being penalised by Google? Latest & greatest ways of Google to analyse your website always make some noise in the digital marketing arena. And as SEO experts, we often are asked questions about smart tips to avoid this penalty. At times things can get irresistible, but when it comes to a reality check, one needs to be alert and keep a check on its moves while optimising the website.
No matter what business you’re having or owning; making the website look amazing is always important. It takes a few moments to optimize images you upload on the website and thus, you need to be more careful. When we talk about optimizing images, there are actually two ways to consider; firstly, making sure your images can be indexed by search engines and secondly, making sure they just look good.
In this particular post, we will cover both the aspects. Take a look at the below mentioned steps as that would help you enhance the visibility of your website, the most amazing way.
We are in an era of gadget proliferation, where mobile devices are on the lead. The pattern and method in which people are using voice search on their mobile devices is changing. People are also being inclined towards making use of voice assistants like, Amazon Echo & Google Home devices. Siri is our best buddy, if you are a proud iPhone user. Google once again is a popular choice for voice search on Android devices, whereas Microsoft’s Cortana is an excellent & useful choice for voice searches on the PC & smartphone.
Online marketing is not an easy game. There is a subtle difference between competitors. When it comes to online marketing, the very important asset that helps you lead and stay ahead of competition is your WEBSITE. It undoubtedly is a huge part of your name & also works as a magnetic to attract clients.
There are many reasons why businesses decide to change the domain name like –
- 1. Availability
- 2. Branding
- 3. Re-Branding
- 4. Promotional Value and so on
In the past few years infographics have rapidly gained popularity in the world of internet. We know they are here to stay! Infographics in fact are a great combination of visual & text information. Very prominent on social media sites such as Facebook, Twitter, Google Plus, Instagram & Pinterest.
Why is it important to care about generating leads from your website? Don’t you think it’s enough to focus on increasing your website traffic? Practically speaking, managing web traffic is a complicated task. Talking about lead generation, this is to let you know that more than 70 percent of visitors abandoning your site will never return. Almost 85 percent of shoppers who add to cart will not buy on their first visit. Therefore, if you are not focusing on lead generation on your website, then you are simply wasting your marketing efforts.
Search engine optimization or SEO is a method used for making website relevant and trustworthy so that search engines rank your site when people are looking for relevant keywords. Without SEO, there is no use of having a website. Unless and until you promote and optimize it the right way, you’re not going to experience any fruitful results.