5 Key Mobile Trends to Watch and Master

Published On: August 5, 2014Categories: Content Marketing, Mobile Marketing, Social Media Marketing

The Digital Age has triggered Mobile Marketing, creating a buzz across all endeavors of an organization. Mobile application plays the role of a catalyst, including different aspects of which digital can be leveraged. With the emergence of social media sites and mobile technologies, people have changed the way to get socialize and find information online, which influences small and medium scale businesses to adopt their web presence, ensuring to stay on the top of the search engine result page.

Nowadays, mobile devices are becoming smarter, resulting in immense growth of the mobile web; but will it create a difference to your business? Here’s a quick run-down of top 5 key mobile trends to look at and stay ahead of your competitors.

1. A Multi-Channels Strategy to Engage Audience: A consistent branding experience on multiple channels can create a buzz in the market place, engaging potential audience and generating online traffic. Integrating responsive web design with the digital marketing plan can increase the popularity on social networking channels.
2. Mobile is fueling the trend to more visual content: Visuals content is more intuitive, personal, and widely acceptable in different forms of the business. Be creative with the images and graphics, as it will help to drive the prospective customers; building a large database. Incorporate short description in the visual content and let the graphical images do the rest.
3. Mobile video popularity increasing: With the latest online marketing trend, people prefer video to text. It has been observed that 80% of the customers are engaged via mobile videos, which in turn helps to increase brand recognition and online visibility. Create high-quality and mobile-friendly videos to entice the prospective customers.
4. Mobile is changing how we socialize: Incorporate social media plan as a part of your mobile marketing strategy. To stay ahead of the competitors and increase online visibility, it’s essential to adapt social media activities.
5. Location based technologies: It’s important to know from where to start. Location-based marketing can leverage mobile marketing strategies; thereby improving ad messages, geo-targeted push notification and customer behavior insights.

To sum it all up in a more coherent form, mobile revolution will continues to advance with greater customer attraction and improved brand loyalty; thereby increasing sales and ROI. For integrating a comprehensive mobile strategy into your online marketing plan, get in touch with Vidushi’s Digital Marketing Expert Today!