Getting Bounce Rate from GA4 to Data Studio: Calculate with Engagement Rate
Introduction: - Recently, Google introduced Bounce Rate as a metric in GA4. While some users prefer using Engagement Rate as an alternative to track the number of people [...]
Low-code website development vs no-code platforms are changing the game.
In today's fast-paced digital world, having an online presence is essential for businesses of all sizes. However, website creation often requires coding expertise, which can be a significant barrier [...]
Google Marketing Live 2023: New Generative AI Features for Google Ads and More
Introduction: - The Google Marketing Live 2023 event introduced a range of exciting new features that leverage generative AI to enhance the effectiveness of digital advertising campaigns. These [...]
Introducing Interaction to Next Paint (INP): Enhancing Page Responsiveness
Interaction to Next Paint (INP) is an upcoming Core Web Vital metric that will replace First Input Delay (FID) by March 2024. Designed to assess a webpage's responsiveness to [...]
The impact of AI on website development: How machine learning is transforming the industry
The advent of AI has altered numerous sectors, and the development of websites is no exception. Developers now have access to machine learning techniques, allowing them to build websites [...]
The Impact of Blockchain on digital advertising in 2023
Blockchain technology has been around for over a decade and has revolutionized various industries. One industry that has seen significant impacts from blockchain technology is digital advertising. In 2023, [...]
How to create effective email marketing campaigns in 2023
Email marketing remains a familiar and productive channel for companies to reach customers and promote their wares. However, with the rise of social media and other digital marketing channels, [...]
Top 8 tools you should adapt in 2023 for SEO.
SEO (Search Engine Optimization) is a rapidly developing and crucial component of digital marketing. To stay ahead of the curve in 2023 and beyond, SEO experts will need to [...]
Why should you hire a digital marketing agency instead of in-house resources?
A solid online presence is crucial for companies of any size in today's digital age. As a vital instrument, digital marketing may help you expand your customer base, raise product [...]
Eight things to look for in your digital marketing strategies in 2023?
To what extent do you plan to use cutting-edge digital marketing strategies to remain competitive in the years ahead? The best way to stay ahead of the competition is to [...]