Email Marketing, a “Cornerstone of Internet Marketing” is an innovative and powerful technique to boost sales and conversion rates, connecting the potential customers/clients worldwide. Email acts as a central component for any successful online business, if collaborated with social media channels (Facebook, Twitter, Google Plus, and Pinterest) can work wonders, provided a well-customized social selling plan. It’s an ideal platform to connect with both existing and potential audience, offering a compressive approach to build customers loyalty. For an integrated approach to achieve a unified and cross-channel brand promotion, I would like to share some valuable email marketing techniques to achieve excellent results. 5 Best Email Marketing Techniques to Achieve Online Success
Keep it Simple: Stop creating complex email campaign; otherwise it can lead to misconceptions. For a successful email campaign, create simple and personalized messages, establishing customer interaction. Collecting data/information at every touch point will enable the potential audience to sign up and subscribe the email, targeting quality leads and better results.
Excellent Subject Line: Creating a unique and attractive subject line will grab the reader’s attention, generating quality leads for your website. The Subject Line acts as a ‘Springboard’ and a first point of contact for the new subscribers, encouraging them to open their emails. Choosing the right message frequently will build trust among prospective customers, creating a positive impact on your email campaign.
Be Loyal to your Customers: Create a well-planned email campaign, cater to the client’s requirements. Give subscribers what they want, offering an opportunity to segment the potential subscribers. Conveying the right message to right people in a clear and precise manner will improve online presence and lead generation.
Make Use of Effective GUI: Email friendly designs make use of graphical representation to highlight your message and brand, avoiding the risk of ambiguity. It is one of the effective strategies to prepare an email campaign, making it viral across various social media channels.
Respect the Audience Choice: For maintaining quality and integrity, every businessmen need to respect the subscriber’s choice. Showing valuable customer’s attention will build trust, avoiding the risk of losing them.
Based on the results of our analysis, we know that the project scope needs to be defined and refined in collaboration with the end users. The next step is to finalize the comprehensive proposal by fixing the necessary technologies and dependencies.
Wireframing and Designing
The Target user interface and flowcharts are drawn out first. The next step is to create sketches and wireframes for real-time feedback during development.
Starting with a wireframe for each screen, we move on to creating a prototype of the App and, eventually, a polished final version of the App's design.
Programming and Development
Programming the application is the first step; the following steps are separating the code into modules that may run in parallel, constructing a front-end and a back-end, designing the database, and keeping track of any changing requirements. Because original HTML coding is vital for a website to be functional and versatile, we prioritize developing our own. An analysis of the static site will be able to tell us whether we are heading in the right direction. We will continue developing the content management system if everything looks in order. Once it has been completed to the highest possible standard, we will begin adding the client's content.
Testing and debugging
We will then proceed to identify test types and develop test cases. Then we'll move on to usability and performance testing and security and compliance testing. Finally, final bug testing will be performed. Before we go live, we will double-check everything necessary.
Deployment and Maintenance
The very last step will involve installing the project on the server. After that, we'll make it available to end users and evaluate the responses and comments they provide. After this, we will devise a plan for ongoing maintenance and perform an update regarding version control.