Two weeks ago, when Google revealed some new statements about Panda algorithm, webmasters were caught surprised. Google has always been secretive about its updates, but their recent comments came out as a real surprise for the online marketers. Google shared a lot of facts and information about Panda update that majority of search marketers were not aware of.
Here we have sorted out some crucial takeaways from Google about Panda algorithm, which might help SEO’s in planning their future marketing strategy.
Separating Content Google Considers Fine
After panda update emerged, SEOs started with removing low quality content from sites that were hit by the update. But in actuality, webmasters were affecting their own sites. Basically, removing duplicate content from web pages is not a surefire Panda recovery tactic and SEOs should keep this point in mind.
The best they can do is, rewrite content that includes duplicate phrases and concept, instead of removing it. Make the content look fresh and update it on daily basis. This will increase web traffic. Tools like Google Analytics and Google search Console can help you determine good over bad.
Content Should Be Relevant To Search Query
Sometimes it happens that what we look for in a particular page is not available; to avoid such a situation, marketers should ensure that their pages deliver the promised content. If you are pretty aware of the fact that your site might get hit by Panda, start matching up popular queries with those pages. Make sure that your content match the query as this is one of the easiest Panda fixes you can do. If you feel you can change the content, do so by adding a few paragraphs to match the search query and post it on the landing page so that your website gets the maximum traffic.
Fixing or Killing
There has always been a debate amongst marketers regarding “fixing versus removing”. Google is a longtime advocate of fixing poor quality content. According to a Google spokesperson, when referring to low quality pages; “instead of deleting pages, your goal should be to create pages that don’t fall in that category”. The idea behind this statement is, instead of removing low quality content from the webpage, improve it and make it appear better. If there is any thin content that you want to upgrade, you can non-index it anytime you want to. When it is not indexable by Google, your website will not suffer, as revealed by Google. But you should always keep in mind that your website should have enough quality content, even if you are removing bad stuff.
Ranking with Panda update
One of the most surprising revelations from Google is that websites can rank, even after they are affected by Panda. Though there are instances that Panda affects the whole site, it is possible that only some pages experience modification. This is one of the reasons that SEOs should be careful of when removing pages. Basically, Panda creates impact on sites that feature poor content, but if those sites feature rich content too, they will not get affected by this update, as per Google’s strategy.
When websites get hit by updates, the first thing that webmasters freak out over is duplicate content. Managing duplicate content is good from technical standpoint, but it actually does not play any role in Panda, as said by John Mueller last year.
Therefore, marketers should focus on what Panda is affecting first and then they should start with the technical details.
Webmasters believe that a certain word count will protect their webpage from Panda effect. Google Panda has nothing to do with word count because the update focuses mainly on the quality. For instance, a lengthy content can feature non-informative facts. It is not right to remove content because it has less word count. If your content is good, word count doesn’t matter.
No matter what, marketers should always update their websites with rich and informative content. This serves as the best way to reach your target audience and get the maximum number of traffic. With Google updates emerging every week, digital marketers should work hard on their content and SEO strategy.
Increasing search engine ranking of your webpage is not that easy. The best way to do so is to create useful and informative content that addresses the actual needs of your audience.
If you are capable of promoting your content across plenty of social media platforms, you will ultimately create a reliable source of organic traffic for your website