“Make hay while the sun shines”, by this we mean that it is wise to make the most out of every opportunity that knocks. Branding is the most valuable and intangible asset that a company owns. It takes a lot of time, efforts, planning and perseverance to transform a product into a brand, it does not happen overnight. Branding broadly is a compilation of wisely chosen elements like name, design, slogan, logo, etc. We all are also well aware about the benefits that branding gets to a business or product. It literally has the power to influence consumers buying psychology.
Not dedicating much time on what branding is and what its benefits are, let’s move ahead and gather some insights on how excellent branding opportunities can be bagged. Wrigley and NASCAR are two amazing examples of opportunity branding.
It is very important to be as opportunistic as possible. Make sure to use every opportunity you get to display your logo, your contact number, your website, or social media channels, apart from the commercial techniques used on regular basis.
Here are a few common places that can be chosen to put your brand.
1. Graphical designs.
Graphical designs when used in social media or content marketing help create a brand position in the market place. Graphical designs are usually very attractive and have the ability to attract consumers to the brand.
When any article is shared on Social Media platforms like Facebook, Twitter, LinkedIn etc, make sure to include the logo, it makes a difference.
2. Presentation Tools
It does not matter if you create a PPT or have PDF’s as your presentation material or even if you simply pull out a file, get your branding on everything. Use logos on the slides on PDF’s and for files brand the paper that you use.
Making templates is a good move, so that everyone in the team can prepare documents that have standard branding done before hand.
Business cards, stationery are also a good way of branding.
3. Promotional Packaging
Packaging materials like bags, shopping boxes should contain the brand and also the contact information, so that you are readily accessible. For example, every packet received from an ecommerce shopping site; always have the above information mentioned.
If investing in printing of new bags or wrapping sheets is not pocket friendly as of now, the best option is to go for nice and fancy rubber stamps probably with a colorful inkpad. Well! It is always advised never to judge a book by its cover. But when it comes to branding the phrase gets a little tweak.
We generally spot companies printing t-shirts, bags, mugs that beautifully have the logo and a catchy line printed, which is proudly flaunted by the employees.
This is one of the best ways to market your brand; it often is a great idea to become a strong element in your brand’s identity.
5. Company Transportation
Company buses or any other transportation vehicles owned by the company that is out on the roads. This can be converted into a great branding opportunity, by a wrap or painting logo on the door. The Outdoor Advertising Association of America, states that wrapped vehicles have the potential to create as many as 30,000 to 70,000 impressions per day.
So don’t miss you bus.
6. Giveaway goodies
Smaller items like, coffee mugs, pens, folders etc can be given away at B2B meets or conferences as a token of appreciation. It is one of the best ways to brand. Google lets out its fancy merchandise to vendors, B2B businesses, employees it actually is a way to grab the branding opportunity.
7. Electronic mailers or Emails
It is imperative to fix in the logo, social media links in each and every email that is set out of the inbox of any employee in the company.
Email service providers can help customize an attractive email template that will have a business logo, social media buttons and contact information.
These are few ways; you can grab excellent branding opportunities that are easily in your reach. It does not matter if you have an established business or you are a start up.