When a customer is looking for a particular product or service, they are likely to search for it on Google. This is when Google Adwords help customers reach you. It doesn’t matter whether you are new to PPC marketing; Adwords play a decisive role in balancing your business. To help a business grow, it is important to generate qualified leads.
According to a survey, businesses make an average of $2 in revenue for every $1 you spend on Adwords. On the other hand, paid ads are 56 percent more profitable than social media, which results in 44 percent ROI. PPC ads are not at all cheap. If you can get more from your investment, this will definitely increase your ROI as well as qualified leads. So, we have sum up for you some Adwords hacks that you can use for your business. Let’s dig in:
Understanding quality score and its impact on your CPC and ad rankings is really important. Google rewards high quality score advertisers having lower CPC and higher ad positions. If your quality score is higher than your competitors, you will end up paying less to gain leads and clicks.
But before you start with improving the quality score, you should know about your current score. Stop targeting those junk keywords and try hard to boost your bid. This step of yours will increase the average click rate and will also boost your quality score. Another option to go for is remarketing, which helps in increasing the quality score. This is because you will be targeting people who have earlier shown some level of interest in your ad. You need to pay more attention to it.
Phone calls serve as the lifeblood for many businesses leveraging Google Adwords. Actually there are tons of opportunities to take benefit of. According to a study, annual calls to businesses from smartphones will reach 162 billion by 2019.
If you want to increase the number of phone calls you get from Adwords, ensure to create a clear path for your customers to pick up the phone. The best way to avoid distractions is to encourage your customers so that they call you directly from your ad and the best method of doing so is through setting up a call-only campaign. This feature is designed to only serve ads on mobile devices that hold the feature of making calls. The call only campaign feature will prominently show your business contact number along with a click to call button. This signifies that you have more opportunity to get creative with your ad copy.
As you all know that LinkedIn is the king of B2B marketing, running ads through Google display network for cheaper LinkedIn ads will be a worthy option to start with. You know how much difficult it is to generate qualified lead using Google Adwords PPC. On the other hand, it is easy for the B2C marketers to acquire leads because the market is large. If you really want to reduce your Adwords spending, you can simply run your ads through Google display network and particularly target LinkedIn platform.
LinkedIn is also a part of Google Display Network and offers great advantage to B2B advertisers. In today’s era, social media platform is much more relevant for networking. This hack will let you place your display ads strategically on LinkedIn.. But when targeting Linkedin in Google display network, ensure your content is relevant and useful.
With these three powerful Google Adwords hacks, you can surely keep your accounts lean, specifically targeted and better optimized to generate high quality leads. Apart from these three, there are many more hacks that you can explore and execute for the success of your business or contact Vidushi’s Adwords Specialist for your assistance.