Find Out If Your Inbound Marketing Website Is Failing Any of These Accessibility Tests

Published On: July 27, 2016Categories: Lead Generation

Every inbound marketer aims to drive in targeted traffic and leads to website and this is what serves as their primary goal. No matter whether you are improving content for SEO, or testing messaging in social media updates, traffic and leads always matters the most, in each and every prospective.

This is the reason why it is so much important to ensure that your website meets these accessibility standards. Maximizing accessibility will not only ensure your website is viewable to huge mass of audience but will also provide a better and much improved user experience for each of the visitors.

Driving inbound marketing results evaluating your website can seem like a daunting task. Focusing on four core areas – text, form structure, image tags and navigational pathfinding will improve the overall accessibility of your site and nurture inbound links for you.

Let’s focus on the four basic accessibility tests every inbound marketer should be aware of:


When writing a copy, you put a lot of time and effort and thus you should make it accessible to the visitors of your site. Ensure that your text content is readable by checking its contrast. This can improve the overall accessibility of your website and could even drive down your bounce rate.

The contrast ratios of text and background facilitate ease of readability. There are available many semi-automated tools for checking contrast. Using such tools when doing a manual check is the best approach so far.


You depend on the images within your site to convey information and so it is critical that the visual site content is accessible to the visitors.

Tagging images within your site with a particular type of notation called alt text permits assistive technologies to divide images within your page.

When evaluating image content, there are two further points that needs to be kept in mind.

  • Don’t use images of text
  • If the given image is decorative, use a null alt text attribute to allow readers ignore the content


The use of forms in website is ubiquitous. The data you gather through the use of forms will be accurate, especially when the information is used in the context of e-commerce or in generating inbound leads. If you are in thought that such forms create complications, you are wrong. Ensuring such forms helps in improving the quality of data and also encourages completion rates. There are actually three ways to address form accessibility:

  • Labels
  • Instructions
  • Error validation


Implementing better site navigation and location cues is an exercise that serves many masters. Proper execution of design element can surely have a positive impact on SEO and usability to best practices. You will definitely not want to hide great content behind unclear navigation.

There are three aspects of navigation

  • Multiple ways to navigate

There should be multiple paths for users to navigate to any given page. Inclusion of search mechanism will ensure that pages of your site can be accessed with a minimum number of required actions.

  • Location:

Users should never feel lost when browsing your site. Existing menu elements should be updated to provide navigational cues by marking the current location of the user.

  • Consistent Navigation:

When a user is visiting your site for the first time and is looking for information, they start with assessing the menus available and then they navigate to the place they expect to find the content. If they don’t find the content, they should be able to refer back to the previous page.

Final Thoughts:

Focusing on these accessibility problems will help you drive in targeted customers to your website. This will also enhance the overall user experience of the visitors, resulting in an increase of traffic, leads and customers. Contact Vidushi dedicated SEO Expert for your assistance.

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