Find Out What Consumer Groups Expects From Local Business Websites

If you own a local business website, finding out what consumers expects or look out for in your site is really important for you as well as for your business. This is something that the SEOs should be aware of so that they can pull off their marketing strategy the better way.

Local businesses target consumers of different ages and this is why we have come up with a follow up that will help you understand or cater their needs based on their ages and preferences.

The age breakdown is as follows:

• • Age 18–34: 44 percent
  • Age 35–54: 34 percent
  • Age 55+: 22 percent

From a recent survey it was very much clear that consumers expect a local business to own a professional website. This serves as a crucial reason for the consumers to deal with a local business.

Consumers Attitude towards Local Business Websites

Consumers Ages Between 18-34

Consumers in this category will contact a local business only if they have a well-designed website. They believe that a good looking website gives credibility to a business.

Consumer Ages 35-54

Mid life consumers also believe in the same strategy. But look and design of the site doesn’t matter much to them. What they look out for is a website.

Consumer Ages 55 +

Older consumers are not at all concerned about a business having a website or not. But if a local business own a smarter website, they are most likely to give that business credibility.

Key Information on a Local Business Website

Consumers of almost all ages consider a list of products, phone numbers, address, opening hours and price detail to be the most important information on a local business website. There are variations too when looking at consumers of different ages:

Consumers Ages Between 18-34

For the younger generation, opening hours are the most important piece of information. As their time is valuable, they want to be acquainted with the right time for visiting the site. This age group also values product lists.

Consumers Ages 35-54

Just like the younger generation, mid life consumers are concerned about opening hours and list of products. They also check out the services that the business is offering and when they can purchase them. They are less concerned about the look of a website.

Consumer Ages 55+

For aged consumers, list of products and phone numbers are truly important. Besides, a physical address and business details are also crucial for them. Opening hours are of lesser importance.

Factors That Convinces Consumers to Use a Local Business

Consumers Ages 18-34

Younger consumers are more concerned about the details of a business than the aged consumers. Basically they are influenced by broader set of website features. This automatically extends to customer testimonials, a well designed site and clear photos.

Consumers Ages 35-54

Mid life customers are influenced by business proximity and detail about the business. It matters a lot to them, but address and contact details are less persuasive.

Consumer Ages 55+

For this particular age group, three of the factors are important; business proximity, details about your business, and clear address. These are the crucial features that make the consumers want to opt for local business.

General Issues on Local websites

The biggest negativity about a local website is its poor content, lack of contact details and the business not being local enough.

Consumers Ages 18-34

Younger customers consider wide range of website features before dealing with a website. This age group is most irritated by buggy websites and also by non mobile friendly websites. They are mostly concerned about technical factors.

Consumers Ages 35-54

Mid-life consumers are more demanding but are relaxed. Features like mobile friendliness, and driving instructions are not that crucial for them.

Consumer Ages 55+

The top four issues that bother them are content, phone number, prices and proximity. If these four factors are not presented correctly, they will not deal with a local business website.

How Consumers Contact a Local Business?

From a survey we came to know that consumers of almost all ages contact a local business only after they are impressed with the website.

Consumers Ages 18-34

This age group is fond of using social media as a mode of contact. They also prefer email and telephone contact.

Consumers Ages 35-54

Mid life consumers prefer telephone contact, and like the younger generation, they also prefer to email a person rather than visiting in person.

Consumer Ages 55+

Aged consumers believe in dealing with a business via phone. They are overwhelmingly the most in favor of visiting a local business in person. They don’t prefer email contact and social media contact is non-existent for them. It’s high time for the SEO Experts to understand how to best target consumers