Within just one and a half year, Google has already implemented over 500 updates, including the two largest ones – Penguin and Panda updates. Not everyone but a professional SEO expert can keep up with such continually ringing updates. Since it’s quite obvious to observe significant drop in rankings after each big update comes in, it becomes daunting to handle everything all alone. If you’re a small business owner, it is likely that the marketing budget is tight and you’re wearing multiple caps to juggle too many things. However, most businesses fail to rank on the first or even second page of Google. If you’ve ever wondered if there’s a better way to achieve rankings, hiring a professional SEO specialist who works dedicatedly for your business, is the best solution! Although appointing an expert SEO resource seems a big and expensive step but if you find the right one, it’s definitely worth a valuable partnership for years.
SEO strategy is a multi-faceted blueprint that ultimately takes you higher in search engine rankings. An expert SEO professional has the ability and skills to handle multiple departments including websites, web development, infrastructure, social media, analytics, and many more. Improving online presence of your business website may seem quite easy but is way tougher than it sounds. A dedicated SEO, in addition to improving your online presence and rankings, will also help you gain better conversions.
Here are the top reasons why you need to hire an SEO specialist.
1. To Save Time
Being an entrepreneur, you need to spend your time on many important tasks but when you’re spending a lot of time on SEO efforts; it’s high time you appoint a devoted resource with the desired expertise. An expert will single-handedly look after the online marketing part and you’ll be able to save time for other fronts of the business. When it saves you time, SEO is really worth each penny.
2. To Save Money On Expensive Resources & Tools
SEO involves a lot of work, especially strategy. A professional expert has expertise to use the latest SEO techniques and tools that boost your rankings in search engines.
3. To Get Better Results
It’s quite common that even awesome websites have sluggish traffic. However, even the simplest tweaks are enough to improve traffic & rankings and reduced bounce rate. A thorough SEO audit performed by a professional readily reveals the holes in your current SEO campaigns, which are later technical corrected.
4. To Get it Done Right
There are some people who want to do everything on their own; no matter it takes plumbing, fixing, electrical wiring, documentation, or for that matter SEO. And then there are people who believe in the existence of professional experts for each job. Even if you know what search engine optimization is, experts know it the best and can get it done the right way!
5. To keep Up With The Updates
SEO is ever-changing, and there are a number of updates announced every now and then. Professional experts help you be a step ahead of webmasters and keep up with each upcoming update.
6. To Stay On The Good List of Search Engines
Take a shortcut with SEO, and you’re likely to suffer. A professional expert is well aware of the consequences of unethical black hat SEO tactics such as keyword stuffing, invisible text addition, spam commenting, link farming, and creating doorway pages. Doing all this leads to blacklisting.
Do you still think SEO is an added expense? It’s rather a growing investment that offers you great benefits! What are you waiting for then? Start looking for the Dedicated SEO Expert for your business!