Things to Remember While Optimizing Website Images

Published On: August 28, 2017Categories: SEO Services

No matter what business you’re having or owning; making the website look amazing is always important. It takes a few moments to optimize images you upload on the website and thus, you need to be more careful. When we talk about optimizing images, there are actually two ways to consider; firstly, making sure your images can be indexed by search engines and secondly, making sure they just look good.

In this particular post, we will cover both the aspects. Take a look at the below mentioned steps as that would help you enhance the visibility of your website, the most amazing way.

Start With High Quality Images
You don’t have to be a professional photographer for uploading images on your website. Every day it feels like there are many high-quality stock photo sites that allow you download their photos and use them for commercial purpose. Some of the popular sites to name are:
• Pixabay
• Unsplash
• PicJumbo
• Splitshire
• Little Visuals
The issue is you can’t use these stock photos for everything. If you want to click pictures of your own products and want to make it look beautiful, there are available many tricks that you can use.
If you’re looking for something graphic based, you can make use of the available online tools so that you can build your own infographics and photos with text overlays.

Select the Right File Type
With images, you’re most likely to come across a JPEG or a PNG. Both the file type has their share of pros and cons. Make sure you remember the following things:
Pictures should be saved & uploaded as JPEGs: – This particular file type involves all the colors in a photograph in a manageable and efficient manner so that it won’t end up with a giant file size.
Graphics should be saved as PNGs: – PNGs are high quality compared to JPEGs and they perfectly deal with areas of color and text in the pictures. Even if you zoom in the image, the quality will stay the same. The format also supports transparent backgrounds.
If needed, you can convert the image format type from PNG to JPEG, but you won’t achieve any quality.

Keep File Size and Resolution in Sync
With web images, you need to find the right balance between the file size and the resolution of the image. It’s a basic fact that the higher your resolution is, the better your image will look. Large image files can slow down the loading of the page, which evokes bad user experience and search engine ranking. File size, image size and resolution are the three crucial points to consider when selecting image for a website. All three of them should be in balance so that the image looks great when browsing the webpage.

Name the Image File Correctly
We don’t think much about the image file name and this need to be changed. Take a moment to rename your file before you upload them on website. This will definitely give SEO a boost. The file name also becomes the part of the URL and naming something in simple English will URL’s easier to navigate.

Fill the Captions and Alternative Text
Mostly people tend to forget to fill out the additional information. Just like the file name, this will help you acquire some added SEO juice. Alt tags or alternative text give search engines a basic idea of what the image is all about. Make sure that the alternative text portion is filled with proper phrase so that users can understand what the picture is all about.

Choose Relevant Images
Make sure you choose images relevant to the text published. An image surrounded by relevant text always ranks better in the search engine.

Optimizing your website images is always important as that what enhances the ranking of your website in search results. Executing the above-mentioned steps will surely help you make the images look good and get better position in Google search result. Start with selecting and optimizing images the right way and experience satisfactory results.

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