The SEO industry experienced loads of updates throughout the year 2015. The most talked about Mobilegeddon update was really a game changer in the world of SEO. This update penalized many non-mobile friendly sites and clearly explained what Google is looking for and how the SEO industry should work.
Search marketers are desperately waiting to find out the changes that the SEO industry will come across in 2016. This year, the search industry is expected to witness some drastic changes. Read on to know more about the top 7 SEO trends that are expected to dominate the SEO market in 2016.
In recent times, when each one of us is fond of mobile devices, your business should not lag behind. Your aim should always be to create mobile-friendly sites so that you can reach in front of users very quickly. With Mobilegeddon update, Google made it clear that desktop traffic and mobile traffic are on equal foot. This trend will continue and mobile traffic will become more crucial with desktop losing its importance over the next 5 years.
Content writing is not enough in today’s market. Users look out for something more interesting and engaging. Experts are always trying on using different formats of contents. Though large brands are using written content for their promotion, but images, videos and infographics are acting as added benefits. In 2016, people will see a shift in business promotion. Video content is expected to go ahead of written content and that will be more helpful for the customers in terms of effectiveness, reach and generating ROI. Video content will surely lift up your business and will help you gain more traffic.
CRO or Conversion Rate Optimization
CRO is getting more attention for the past few years. Majority of users access sites from their mobile devices and stay online without actually logging onto those sites. The drastic difference between the traffic volume and conversion is expected to continue. Thus, conversion rate optimization will be more beneficial for the site owners. It will be better to understand the factors that can deliver higher conversion rates as that will help websites prepare proper SEO plans.
Whenever you search for a news item in Google, you will see a tweet or a Facebook post appear in your search results. In 2016, it is expected that more such platforms will be indexed. Social posts always carry a value as well as a consideration similar to any other independent webpage. The separation of social media and web will begin to smudge much more from an SEO perspective.
Local search is expected to gain more solid ground in 2016. Arrival of wearable devices and superiority of Google will help in getting more precise types of local search. This will definitely help the local stores in getting more sales of products.
Nowadays, customers are more inclined to voice search as they prefer it more convenient to connect. It is also becoming a huge part of mobile usage as you don’t have to type keywords to search for something. The popularity of voice search has been encouraged by Google, Microsoft and Apple with launching their own versions of voice assistants – Google Now, Siri and Cortana.
In this age of content marketing, short content is not enough to lure visitors or traffic. It is better to post content that are rich in information and are written after going through strong research work. Basically, informative contents are getting better ranking compared to those that are short and don’t have much data. This trend will continue and another one to follow is the multiplicity in delivering content. For example, a piece of content supported with images, infographics and video files will get more traffic.
All these trends are expected to make a mark in the world of SEO in 2016. Hopefully, the coming year will be much more exciting and interesting for the SEO services.