No matter what, online or digital presence of any business matters a lot. If business can’t easily be found using a mobile or desktop search, customers will go elsewhere. Therefore “In and Out” (Car Servicing Company) approached WSI to review their digital marketing strategy to reconfigure their websites and improve online booking of car service and MOT. They believed that their online presence was not good enough to attract consumers and thus, they reached WSI to make their websites reach online audience.
WSI started with complete competitor and bench marking analysis to help the business compete in the digital market. We came with a 12 months digital marketing plan to help the business grow digitally and reach their respective goal within a short span of time. The digital marketing plan was broken down into 90 days deliverables.
The business goal was to increase customer retention, new customer growth, and cross sales along with the aggressive expansion plan for the newly launched centers in UK over the next two years.
In terms of offline reputation, In and Out was doing well. Implementation of online reputation management services like social media marketing services and other techniques improved the ranking and user engagement of the websites.
WSI suggested changing the landing page design for their soon-to-be launched sites along with the advice about land page design and call to action.
We advised on how to improve the measurement as well as tracking of ROI related to the existing paid search and organic campaigns. WSI took over the responsibility of paid search campaigns, which even include display re-marketing.
Our team implemented conversion tracking through online queries and sales tracking through Response tap for telephone enquiries. This helped us optimize campaigns the better way and at the same time, we could identify huge number of operational improvements which had a positive impact on results over time.
In terms of content marketing, we provided advice and guidance to build as well as nurture prospects by publishing fresh content. To help with social marketing, we even provided Hootsuite Enterprise license.
As a short-term measure to improve email marketing and CRM capability, our team helped them implement a Marketing Automation System. Not only this provided an immediate CRM but it allowed automating the reminder processes for those contacts, building an easy to use interface for text marketing reminders.
Implementing the above techniques helped the site acquire positive results. Growing online reputation accompanied by content marketing plan resulted in leads and sales. At the end of 2016, the company won the Top Prize for “Best Digital Marketing Solution” in the Global People’s Choice Award in Toronto.
Updating the website as per the changes recommended, resulted in massive growth of new customers. Positive results are observed and number of online booking has increased as well.
The “In and Out” marketing team now has measurable online processes to direct digital marketing campaign including mobo messaging and call tracking.
If your business needs immediate help with their digital presence, reach Vidushi Infotech; certified WSI digital marketing firm, based in India. We’re always there to help you with relevant suggestions. Whether you are planning to take your business to the next level or you want to improve return on investment, Vidushi is the one stop solution for all your needs.