5 Marketing Keys to Unlock the Brand Authority Puzzle

Published On: March 25, 2015Categories: Responsive Web Design, Web Design

These days, no matter what kind of business you lead; authority matters. The brand authority will help you not only to create all the necessary SEO signals for improving your website’s natural search performance but also to generate additional traffic to your website leading to higher conversion rate. If you consider brand authority the first preference, it definitely has the potential to create the right kind of consumer goodwill for your business. However, if brand recognition efforts lack, then it’s critical to jump start the brand authority practices now!

The continuing social media evolution, ever growing popularity of user review websites, and extraordinarily informative results on search engines make it easy for people to do their due diligence on your business. But yes, luckily, this doesn’t mean that you’re at the mercy of any third party websites.

To build better business authority and credibility than ever, you can implement these 5 key marketing components.


Great content and a well thought-out content marketing strategy – it’s all that you need for moving towards better brand authority. The prime goal of a turnkey content marketing strategy is to consistently produce and publish relevant, valuable content in order to demonstrate your expertise to target customers and major search engines.


Did you know that a great deal of your business is influenced by your social media presence? Engaging with your customers through the vast social sphere and consistently monitoring your social media presence result in either positive feedback or quick negative comments. So make the most out of your social media presence!


Though an old concept, the potential of video marketing is being rediscovered today. Demonstrating your expertise through an online video makes your content more memorable and engaging. Moreover, if you inject a personality, it could also deliver the benefit of being mobile friendly – in turn, even more engaging.


Based on your website, emails, and social media activity, you can plan your personalized marketing strategy. By using customer-driven data, you can personalize users’ experience to earn your trust. It’s all about delivering the right message to the right person at the right time.


Usually, popular review websites present your business’s online reputation. Rather than only letting such review sites dictate your reputation, you can also consider actively participating in review processes so as to improve your customer feedback.

Ask for reviews

Publish favorable reviews on your site

Promptly resolve or rectify negative feedback

Recommend more authentic review sites

In a nutshell, the wealth of content makes it possible for your business to be a part of online conversation. Your prime aim should be to guide your customers throughout their buying cycle with great content, and then be in a position to turn positive or negative reviews to your advantage.

Are you looking for expert assistance in improving your business’s brand authority? Vidushi Infotech SSP Pvt Ltd is your perfect partner for branding, promotion, and brand authority.

Get in touch with us now – +91 020 41315176. To know more about how we can help you, visit http://www.vidushiinfotech.com/

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