In the advertising world, Gogle Ads was ruling the internet until Face book ads took over. Now both of them are competing with programmatic advertising that threatens to take over the digital landscape. Programmatic advertising is the next level advertising platform that comes with a limitation free and real time bidding formula.
Although GDN has helped advertisers to connect with many publications but programmatic advertising has grown to become the most efficient way to buy display ad space.
What is Programmatic Advertising?
New in business, programmatic advertising is a platform that allows internet advertisers to buy and sell ad inventory making use of an automatic and data driven method. It includes multiple ad spaces, right from mobile, native, video and display ads. This term more often is used in the digital advertising genre and relates to real-time bidding (RTB) or Open Auctions.
How does Programmatic Advertising work?
Programmatic advertising indeed is a revolution taking over the digital space with immense potential. It is a new age process that utilizes the power of machine intelligence and facilitates buying and placement of ads that are most appropriate for your business. This particular technique also eliminates the need for a mediator or an ad network as ad inventory is sold on ad exchangers.