When you think about how to promote a mobile app, there is a requirement for the right mobile app marketing strategies and implementation in 2024-25, based on your user persona and your ideal customers.
In the process of promoting your business mobile application to get more reach and larger audience to make them app users by downloading through app play store it can only be possible by applying the right mobile app marketing strategies.
You have a chance to acquire an app downloading by social media, online paid advertisements, organic app store optimization, influencer marketing or continue daily basis email marketing based on brand awareness and relevant marketing campaigns.
Why Your business needs a mobile app and how it is useful
why are mobile applications important because it helps to enhance customer engagement, providing a personalized way for users to access products or services. It increases brand loyalty, and customer engagement, Offers a better user experience, and also increases mobile user base, ultimately boosting business revenue and visibility.
Mobile app usage statistics say that In the first quarter of 2023, users downloaded 27 billion apps from Google Play & 21% of Millennials open an app 50+ times per day.
Implement this feature for mobile app marketing strategies in 2024.
Artificial Reality (AR):
augmented reality mobile app where you can find the integration of digital content, such as product images, videos, or 3D models which shows in real-time and most of the time, it is observed on such as smartphones, tablets, AR glasses, or heads-up displays.
You can find the artificial intelligence mobile app examples like Furniture Shopping with AR, The app uses the advanced AR feature to make the virtual furniture appear realistic for the products in in terms of size, color, and texture. Artificial intelligence in mobile app development, mostly the e-commerce app platform gives this facility which allows users to make a purchase directly from the AR view.
The best example of the IKEA mobile app has a function on its app that enables this virtual arrangement to look for an IKEA sofa in their living rooms.
Virtual reality: (VR):
In the context of app marketing, virtual reality applications provides a compelling and memorable experiences that go beyond traditional promotional methods.
Example: Virtual Travel Experience App
Virtual Reality (VR) in mobile apps provides users with immersive and simulated environments. The virtual reality applications offers guided virtual tours of the particular destination, about the history, culture, and significance of the chosen landmark. As an Mobile app marketing strategies Virtual Reality (VR) helps to increase mobile app downloads, subscriptions, or purchases.
According to Google, 90% of marketing experts say personalization significantly increases business profitability also Google says 89 % of U.S. marketers reported that personalization on their websites or apps resulted in an increase in revenue.
AI-based product recommendation mobile app systems help to find the trends in their previous browsing and old purchase history, preferences, and behavior. This AI-based generates personalized recommendations for each user.
As a mobile app marketing tactic, you can implement push notifications, personalized in-app recommendations, special offers for example discounts for high-interest products, and loyalty programs using mobile personalization application.
By using AI for content personalization, businesses can improve customer engagement, increase brand loyalty, and enhance the overall customer experience.
Voice Search Optimization:
Using the Voice search in mobile app marketing : Voice search optimization is the process of optimizing your app for voice search queries.
Get the benefits of voice search optimization which allow online consumers to search the online products using their voices. Optimise your mobile app for voice search for the customer-oriented content, relevant products, and services.
Through the voice search optimization user can search products in less time and better result in which he or she is interested. This feature help you gain clients to boost your revenue.
You can find more examples, Google Assistant provides the voice search results from Google Business Profiles, whereas Apple’s Siri uses Yelp.
Chatbot in mobile app user interaction:
In the mobile app marketing strategy implement the Chatbots for iOS and Android apps, automatize customer queries, and provide immediate customer support.
This feature helps to gain more engagement for the online user to show the exact result and find their technical solution. With Conversational AI, you can connect the user with your business support team agents for complicated questions and offer quick, 24/7 support.
Use E-commerce Chatbots, Customer Service Chatbots in your marketing goal such as lead generation, conversion, customer engagement.
Mobile app marketing strategies to increase app downloads organically
Large product companies are trying to reach their business product using mobile app marketing through online and organic marketing strategies to grow more mobile downloads in year 2024-25 for their online business and they are putting the priority to show their product through the mobile app.
Many mobile apps have Limited visibility and low user engagement poses challenges for app marketers. if you are also facing the same for acquiring more users, Our Mobile app development service employs targeted strategies, optimizing visibility through ASO, engaging users with compelling content, and utilizing data-driven insights to boost app performance for android, IOS and mobile devices.
Experience heightened app visibility, increased downloads, and enhanced user engagement, leading to a successful and impactful app marketing campaign. Connect with Vidushi Infotech and experience the best app marketing services to reach your app to more audiences.