Protect and Improve Brand Image : Online Reputation Management

Published On: December 15, 2023Categories: Digital Marketing

Managing the online reputation, commonly known as Online Reputation Management (ORM), involves the continuous monitoring and the information about your company brand, personal branding, or organization across the Internet.Online reputation management is the key face of your brand for the online customer before becoming your ideal customer or brand customer.It is the process of managing and maintaining the brand of your company which will help you to trust your business.

What is the common impact of negetive online reputation?

Low Online Reputation Management (ORM) can lead to many common challenges and will create problems for businesses. There are several impacts but below are the most common impacts which faces  by the many businesses. Latest stats shows that negative article ranking online risk losing over 20% of prospective & loss of up to 70% of business  so that  Many business will cost of it due to negative reviews. We are explained the following most
common impact of negetive online reputation.

1. Negative Public Perception:

Low ORM may result in a negative public perception. People will not believe in your business brand due to Negative reviews, comments, or misinformation that can harm your brand’s image.

2. Loss of Credibility:

A weak online reputation can lead to a loss of credibility. Online customers will not engage with your business & lose trust among potential customers.

3. Impact on Customer Acquisition:

People share their bad experiences on the product page so other people will not make purchasing decisions so there will be more loss to gain new customers.

4. Decreased Sales and Revenue:

Negetive images about services or products can directly impact sales and revenue which will result in financial losses for your business.

5. Legal and Regulatory Issues:

Many businesses will face legal challenges due the false information or damaging reviews that may harm your business.

6. Limited Business Opportunities:

A weak brand may struggle to recover and regain the trust of both existing and potential customers. This is a big challenge for any business to create new Opportunities in the future for partnerships, collaborations, and industry recognition.

Know example of negetive reputation

BP The Deepwater Horizon oil spill led to a damaged reputation, extensive negative media coverage, and financial losses for the company.  There is another example of the negative reputation of United Airlines which faced backlash and negative publicity after a passenger incident went viral, impacting customer perception and trust.

List Of Industries That needs most Reputation Management

Managing reputation is more important for all businesses that interact directly with customers or clients. Most business need Online reputation management for healthcare, retail, professional services, Real Estate, Education, Hospitality, travels, Food, Financial Services, restaurants, and online all industries like Ecommerce services.

What is the best online reputation management examples:

Social media customer service by  Adobe

Similar to Nike, Adobe’s Twitter account keeps an eye on its clients to share marketing updates. Activately they connect to assist the designers who are facing technical issues, seeking answers, or requiring additional support. @AdobeCares has replied over 400,000 times since 2010.

Use Below 7 Effective Strategies for Online Reputation Management

1. Monitor Online Mentions

People look at your brand through all online channels. Consistently keep track of online platforms such as social media pages like Facebook, and Instagram, review websites, and forums to stay updated on discussions about your brand.

2. Promptly Address Negative Feedback

Negative reviews or comments are a big harm to your brand. Respond quickly and professionally to your online customers, address concerns, provide the right solutions, and show that you are proactive in resolving issues.

3. Encourage Positive Reviews

Satisfied customers are our positive key factors to promote your brand. Actively encourage them to provide positive reviews about your services, products, or other customer services. This maintaining continuous positive review will helps you counterbalance any negative feedback and improve the overall perception of your brand.

4. Optimize Your Online Presence

Ensure that your online information is accurate and up-to-date. Create special testimonials or review pages on your company website, and create online videos that you can optimize on your website or YouTube channel and also on social media profiles with relevant keywords to control what appears in search results.

5. Utilize Social Media

Showcase your brand image on social media as a tool that maintains the human side of your brand. Engage with your audience on social media platforms, share positive stories or reviews & respond to comments actively.

6. Create High-Quality Content

Create and release top-notch content that reflects a positive side of your brand. Improve your positive reputation by sharing successful case studies through blog posts, articles, videos, and other media that showcase your expertise and values in your business sectors.

7. Collaborate with Influencers

This will also assist online search engines in learning more about your brand from the customer’s perspective, as search engines display content based on factors such as relevance, quality, authority, and popularity.

8. Remove negative review

If you come across inaccurate information about your brand, especially on third-party sites request its removal through the mail or polite messages. Many platforms have processes in place for correcting or removing misleading content.


A strong business reputation enhances customer confidence, builds trust, and drives more sales and revenue, as people are more likely to buy your products or services if they are influenced by the positive online presence through testimonials, reviews, or live talk by your happy customers. To make your business brand more success you need to keep an eye on your all over reputation.If you require assistance in prioritizing strategies for managing your reputation, consult with a professionals by knowing more about our online reputation management service.

We safeguard your business brand image, build trust, and stand out in the digital area where your online customers are searching for you. Become more impactful by improving your online reputation and standout in your market niche.

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