It’s no more a secret that video is becoming a bigger part of the Inbound Marketing strategies of businesses. Facebook and Twitter help to take a more familiar glance – people have seen Twitter launch video auto play in their feeds and Facebook options to buy video ads. When there’s a lot happening around online videos, it’s quite a clean fact that online videos have grabbed attention of enough of the world by now.
When it comes to online marketing, call-to-action plays a crucial role in gaining higher conversions and better leads. However, far more effective than usual CTAs, the play button on the video is becoming much more compelling CTA on the web today.
Visual Marketing has always been an integral part of any Digital Marketer’s arsenal. Whilst images help dramatically, videos can have an even more significant boost in interaction, action, and visibility. If you still haven’t realized the power of video marketing, it’s high time you integrate video into your marketing strategy and experience the magical benefits!
Some Fascinating Statistical Facts About Online Video Marketing
- 55% of people watch online videos every day, out of which around 65% of viewers watch more than ¾ of videos
- 50% of mobile traffic today is accounted by online videos
- According to experts, 57% of the current consumer Internet traffic would be taken up by videos – which would extend to about 69% by 2017 and 79% by 2018
- 93% of marketers use video for sales, marketing, and communication
- Marketers are conciously getting into video marketing – 96% of B2B companies are now planning to use video in tehir content marketing strategy in upcoming years
- Out of those who are already using video marketing, 52% of marketers believe that video marketing is immensely effective for lead generation, brand awareness, and online engagement
Why Adopt Video Marketing Strategy?
Simply because your viewers will remember 95% of what they watch, as opposed to only 10% of what they read otherwise!
- Video marketing increases your reach to the right prospects
- If your business videos are often published online, your website would more likely rank on Google’s front page
- Videos drive more engagement than a usual content piece and display ads do
- If you incorporate a video on one of the web pages, over 60% of visitors will watch the video even before they read the content
- There are greater chances of visitors staying on your website for longer
- Videos effectively gain social shares
- Video arms you with the power of persuasion; they dramatically increase your sales by up to 40%
- A perfect video marketing plan has the potential to increase your conversions by a whopping 86%
- Using the word ‘video’ in email subject lines boosts open rates by almost 19% and increases CTRs by 65%
Video Marketing On Top Video Sites Such As Youtube And Vimeo Offer
Target World’s 2nd Largest Search Engine and Dominate World’s Largest Television Network – YouTube!
Confused about hiring a pro or go with it alone? Well, hiring professionals for video marketing is going to be your best bet for effective marketing!
Vidushi Infotech now has a team of Dedicated Certified Video Marketing Specialists!
Harness the power of Video Advertising with Vidushi and discover the advantages for your business. Our Organic & Paid Video Marketing Experts are all set to improve your online presence through a custom planned strategy – Market, Engage & Convert. To hire Vidushi’s YouTube Certified Experts, get in touch with us today!