Marketing automation is typically based on a pattern and no guess work. It is a mechanism that helps sends the projected or already existing customers perfectly planned series of emails, push or in-app messages, depending upon the unique pattern of behavior in real-time. The magic of a marketing automation tool can be experienced by making the best and optimum use of the tool. There are 5 attributes, if followed well can bring you a great ROI. It helps a smooth transition of visitors to leads to paying customers. Marketing automation helps set up a work flow, these are specifically designed to convert website visitors into leads and further the leads are converted into paying customers.
Below are the 5 best ways to make use of marketing automation tools for an advantage and to sharpen the competitive edge.
#1: Determine the audience
Before you begin the creation of emails, auto responders, workflow messages and landing pages, it is very important to do some good homework on determining your audience. Relevant bio personas can be helpful and can give a direction in terms of creating relevant content, that addresses the customers clear cut needs and challenges.
#2: Alignment of the sales and marketing process
It is very important to have the sales and marketing process in sync. Recording every point of engagement to online Customer Relationship Management software, will help provide detailed customer profiles to the marketing team in order to successfully nurture leads through their buying cycle.
#3: Valuable & Good Quality Content
Content plays an imperative role in marketing. Marketing automation needs to send across right kind of messages to the target audience. This activity will not only help, lead an engaging marketing automation process, but will also make sure that it qualifies leads right from the beginning. So it is important to be –
Think out of the box and stand unique, this funda will make your content more engaging and interesting.
An informed audience is usually followed by better decision making, hence it is very important to educate your audience by being information via the content you publish.
Being focused helps being steady and consistent in the game.
#4 Multi – channel lead nurturing
Effective marketing automation campaigns will display a Multi- channel approach that opens broader avenues, as it allows interaction with potential customers on multiple platforms. Touch points like dynamic content, emails, social media and interaction with the efficient sales team help in nurturing leads.
#5 Test Tweak Repeat
The beauty of digital marketing lies in the fact that it provides constant flow of data, to help and assist you in improving marketing campaign results. The consistent program that monitors and improves workflows has the potential to, elevate the overall competitive advantage.
Marketing automation is a multi faceted tool; it not only helps increase sales but also plays an intimidating role in increasing cross sales, up sells it also targets at improving customer care processes, making happy customers. This process will turn your customers into active fans who will not hesitate to recommend you.
Based on the results of our analysis, we know that the project scope needs to be defined and refined in collaboration with the end users. The next step is to finalize the comprehensive proposal by fixing the necessary technologies and dependencies.
Wireframing and Designing
The Target user interface and flowcharts are drawn out first. The next step is to create sketches and wireframes for real-time feedback during development.
Starting with a wireframe for each screen, we move on to creating a prototype of the App and, eventually, a polished final version of the App's design.
Programming and Development
Programming the application is the first step; the following steps are separating the code into modules that may run in parallel, constructing a front-end and a back-end, designing the database, and keeping track of any changing requirements. Because original HTML coding is vital for a website to be functional and versatile, we prioritize developing our own. An analysis of the static site will be able to tell us whether we are heading in the right direction. We will continue developing the content management system if everything looks in order. Once it has been completed to the highest possible standard, we will begin adding the client's content.
Testing and debugging
We will then proceed to identify test types and develop test cases. Then we'll move on to usability and performance testing and security and compliance testing. Finally, final bug testing will be performed. Before we go live, we will double-check everything necessary.
Deployment and Maintenance
The very last step will involve installing the project on the server. After that, we'll make it available to end users and evaluate the responses and comments they provide. After this, we will devise a plan for ongoing maintenance and perform an update regarding version control.