The onset of smartphones has undeniably changed the future of digital marketing. Google’s mobile-friendly updates have compelled companies to accept the actuality that mobile is the future. Consequently, several companies worldwide are now keeping mobiles on their radar to shape their current digital marketing strategies. SEO is a critical and integral part of digital marketing; it is also heavily influenced by smartphone evolution and voice-based searches. Local searches through mobile devices already dominate the conventional ways of searching information on search engines.
How will voice-activated personal assistants influence how users search?
Voice-controlled personal assistants do not function like the standard SERP. Quite often, they only produce precise answers for users in response to their verbal questions, similar to how the Google Quick Answer responds to users without a need to click on any other links. For devices to pull the information they need, they teamed up with various information sources, expanding several search verticals that brands need to consider when optimizing.
Following are few factors of how marketers can optimize voice search.
- Keyword Length – The language one speaks is usually not as brief as the written word. The questions will be much longer than just three to four keyword searches common to graphical user interfaces (GUI). The current average length in voice search is 29 words, so SEO strategists will need to change by using more long-tail keywords as it has an added benefit of a higher probability of conversion.
- SERPs – The latest changes to Google’s algorithm (voice search results) are anticipated to have around 75% of chances to rank in the top three search engine results pages (SERPs). Featured snippets are included in almost all of 30 percent of Google queries. These are extorted from any website on the first page of SERPs, and brands give full credit to voice search and usual GUI searches.
- Local Search – Consumers are two times most likely to search locally when searching by voice. Voice technology has brought amplified importance to the use of local search. Over the years, consumers find local businesses using voice search, and more than 50 percent use voice technology to obtain information on local businesses daily. Marketing maneuverings should reckon this change and optimize “near me” queries, for example- “grocery shop near me.”
- Semantic Search – As opposed to rhetorical searches that look for accurate matches of keywords, semantic searches attempt to find the user’s signified meaning within the framework of the terms used. This understanding can be supported by user location, user search history, global search history, and even keyword spelling variations.
- Question words – Voice searches will more frequently cover the question with words like “who, which, when, where, and how ” is usually overlooked in written queries. Marketers need to ensure that content put up delivers precise and relevant answers to the voice search queries. It essential to know the differences between simple questions and questions that need a comprehensive solution.
- ECommerce – eCommerce has a remarkable impact on voice, as consumers are much more likely to use voice to make purchases. More and more consumers have made purchases through their virtual assistants, and the use of voice assistants is mostly seen among millennials before making online purchases. For online retailers to optimize, digital voice assistants are one of the best ways to move forward.
To know more about how voice search influences SEO, Contact Vidushi InfoTech today!