Building or improving your brand awareness requires leveraging multiple display ad platforms and ad formats. To this end, our trained ad team can work on Banner Ads, Interstitial Ads, Video Ads, Interactive Ads, Mobile Display Ads or a strategic combination of these to launch your ads across various search display networks, social media, and other online marketing platforms.
Creating pertinent and ideal buyer personas helps us develop clear and well-structured campaigns that responds exactly to the demands of your business objectives. At VIT, we understand that different businesses and budgets require different strategies, and work towards building holistic display advertising strategies keeping in mind the buyer persona which drive more traffic and conversions to your website and landing pages.
Once the ad campaign structure and strategy are created, we work on optimizing your ads and its content to make sure that your message gets noticed by your audience and stays in their minds. Our experienced team of display ad and ad creation experts ensure your Ad copy is relevant and aligned with your brands message to gain a high and positive recall value and generate quality leads.
Through intense rounds of audience targeting and location optimization efforts, we develop ads with clear calls-to-action that maximize CTRs. Thanks to our in-house content marketing and design professionals, we ensure that your ads lead to relevant landing pages that are well-aligned with your ads and the message they carry, to capture all the necessary information on the lead and, in turn lead to a positive conversion.
Our campaigns are founded on the principles of network and audience targeting. Our trained team is adept in audience targeting by creating the ideal buyer persona after keenly examining the data collected on all your digital platforms, analyzing the behavior of your audience and identifying common factors such as keywords, locations, demographics, job titles, interests and common topics, etc. Through keyword optimization, location and audience targeting we ensure your ads are placed where they will be relevant, visible and enticing to grab your viewer’s attention on their preferred apps, websites, or YouTube videos.
To monitor the performance and to help us evaluate your return on Ads spend for your business consistently, we set up 4 main KPIs: reach, impressions, click-through rate and conversion rate. Our ongoing monitoring and reporting of set KPIs is what draws our clients to us. Using analytics and reporting tools such as GA4, data studio, etc., tracking the right metrics for the right goals we ensure transparency in our reporting for better growth and performance of your display ads.