10 Reliable campaign best practices for healthcare marketing professionals
When was the last time you searched out for some healthcare information online? Or maybe just to seek the possible causes of persisting headache you’re suffering from, since last week? Well, whatever may be the reason to tap to the Internet for desired healthcare-related information; it’s not surprising at all. The healthcare landscape has been changing drastically within the last decade, and people’s first inclination towards Internet even before calling their physicians is quite anticipated now.
Almost 77% Of All Health Inquiries Begin At A Search Engine!
Does it ring a bell for healthcare marketers? The digital world makes it necessary for marketers to develop a multichannel approach so as to reach their prospects on the channels of their choice. As far as healthcare marketing is concerned, the challenge lies in creating a tailored message and make sure that it reaches patients across the channels to engage them.
We’ve tried here to offer fresh insights to healthcare marketers, about the campaign best 10 practices. Implement these tips and create better outcomes for patients to ultimately improve the bottom line.
1. Allot Sufficient Expenditure For Digital Marketing
By 2016, Digital marketing will account for 35% of overall marketing budget spend. Marketers need to recognize where and how to allocate the online portion of their budget among various channels, including SEM, SMO, online display advertising, and mobile advertising.
2. Integrate Your Marketing Program
If patient information is available, marketers can integrate multiple data sources in a healthcare CRM and collaborate their marketing efforts with sales teams, contact centers, and other allied departments in the organization.
3. Go Mobile & Tailor Programs
To maximize the effectiveness of your marketing efforts, make sure that you keep up with the shifting healthcare landscape. Do incorporating new channels and ideas into the program often. People now expect the option of using their smartphones to interact with their healthcare providers.
4. Align Your Efforts To Consumer Insights
With consumer information by your side, marketers must show a positive ROI. The best way to achieve this is to align your marketing efforts to consumer insights and business intelligence.
5. Leverage Social Media
Around 92% of consumers trust the information provided by doctors or other medical professionals. The real challenge is to get these busy people to contribute the kind of content patients are looking to consume. Leveraging social media for the same is a proven idea – amazingly effective.
6. Be Proactively Reactive
The healthcare industry comes across numerous challenges and opportunities. Be proactive and follow the changing trends in consumer interests and behaviors. Respond to every update by leveraging real-time reporting and analysis.
7. Don’t Be Afraid Of Experimentation
People are leaning towards a healthy lifestyle, which suggests marketers to embrace the change. Explore a new tactic or channel surpassing usual proven techniques, experiment instead.
8. Establish Trust
Establishing trust is integral to patient engagement, throughout the entire continuum. Almost 40% of online healthcare advice comes from social media. They offer healthcare marketers an opportunity to engage a large percentage of patients.
9. Leverage Competitor Intelligence
The cu-throat competition among healthcare organizations is not a secret now. As a marketer, you must understand that it’s extremely important to keep up with competitors and work out programs to remain at the top of consumers’ minds.
10. Envision The Future
Since mobile and social media have effectively invaded the healthcare industry, the question arises “Can healthcare marketers prepare themselves for the next wave of digital marketing innovation? “ Adopt the right approach to accomplish your marketing program and envision the future.
What healthcare marketing practices you’re planning to slide in your marketing arsenal? For expert assistance, feel free to reach Vidushi’s Digital Marketing Consultants!