Digital Marketing
Getting Bounce Rate from GA4 to Data Studio: Calculate with Engagement Rate
Introduction: - Recently, Google introduced Bounce Rate as a metric in GA4. While some users prefer using Engagement Rate as an alternative to track the number of people [...]
The Impact of Blockchain on digital advertising in 2023
Blockchain technology has been around for over a decade and has revolutionized various industries. One industry that has seen significant impacts from blockchain technology is digital advertising. In 2023, [...]
Top 8 tools you should adapt in 2023 for SEO.
SEO (Search Engine Optimization) is a rapidly developing and crucial component of digital marketing. To stay ahead of the curve in 2023 and beyond, SEO experts will need to [...]
Why should you hire a digital marketing agency instead of in-house resources?
A solid online presence is crucial for companies of any size in today's digital age. As a vital instrument, digital marketing may help you expand your customer base, raise product [...]
Eight things to look for in your digital marketing strategies in 2023?
To what extent do you plan to use cutting-edge digital marketing strategies to remain competitive in the years ahead? The best way to stay ahead of the competition is to [...]
GA4 Vs Universal Analytics: The 5 Major Differences To Know
Google Analytics 4 Vs Universal Analytics Google rolled out the latest iteration, GA4 which will replace UA from the default setting for the digital analytics measurement in GA. It [...]
The Future of Content Marketing It’s Not What You Think
Content Marketing: A Changing Landscape Content Marketing first began as a means of improving search engine rankings. Even though Google continues to be the most popular search engine worldwide, most [...]
Digital Marketing 2022-Evolution of Internet usage during Covid-19
The world of marketing moves at lightning speed. In 2020, during the COVID-19 pandemic, digital marketers embraced digital transformation as they adapted to constantly changing virtual and hybrid business [...]
Tag Assistant Preview Mode In Google Tag Manager
Google has rolled out significant changes to your favorite tagging platform Google Tag Manager (GTM); it now comes equipped with a completely refurbished preview mode experience. While people with [...]
How Digital Marketing Helps to Increase Brand Loyalty
Digital marketing is the foremost approach to grow your business in this modern age. Every business needs to understand the role of digital marketing to grab customers. Generating loyal customers can [...]
