How to sell online courses from your own website

Published On: January 25, 2024Categories: Web Design, Web Development

As a professional, you are running educational coaching or a professional consultant and teaching your audience online. Now, are you thinking about the right place to sell courses online? Of course, there should be the right e-learning platform for sharing your educational content. Before venturing online, every coach faces common challenges, like engaging with online students, reaching out to them, and trying to sell them your courses. The latest online learning statistics worldwide show that The number of online learning users is expected to increase to 57 million by 2027.

Why owning a website is good as compared to the other marketplace?

The marketplace is the platform where you can purchase the space, upload your course, and sell there, but there are some cons to selling courses through the marketplace.

  • Limited Control and Branding
  • Less control over pricing and promotions
  • Less ownership of student data
  • More competition from other course-selling coaches
  • Lower online visibility compares to others:
  • Limited customisation features.

What are the common requirements for Online Selling Courses?

Host your course content:

Prepare your video services of your course, PDFs, and other course materials.

High-quality content is a more effective learning experience for your online learning students or professionals. Always upload informative course video content, which is the cornerstone of a successful online course.

Choose the best website platform:

You can design your first website using the best technologies like WordPress, Wix, or Squarespace, which offer user-friendly plugins or built-in features for selling online courses. Ensure your online course-selling website is easy to navigate and all your course pages are manageable.

Integrate a payment gateway:

In your online builder, ensure that secure payment processing is done through Stripe, PayPal, or similar service provider companies. This is one of the best E-commerce Features. It is an online payment mode facility available through mobile apps and desktops.

Create a Sales Page:

There are many theme-based Designs for attractive sales pages for each course as per your target audience like students, online professional people, and new technology learning audiences, Creating intent-based content on the pages also highlights the benefits, key features of the course, and any bonuses or resources included with the relevant questions and answer as per the policy which you create.

Include pricing details:

Mention the price or cost of the course and which are available payment plans for online courses.

Highlight the Unique Selling of your course:

Make a unique selling USP course on your website and highlight your course’s benefits, learning outcomes, old students’ testimonials, and easy-to-purchase pricing options. Build your online reputation management for your brand so people can trust you before purchasing the course. For more details, learn how to protect your brand using online reputation management .

Apply SEO to your web pages:

SEO is more helpful in ranking your website organically. Relevant keywords into Meta tile, description and content optimation to attract organic traffic. Improve the website’s visibility on search engines based on the search keywords with the perfect volume. Expand website reach on search engines by obtaining high-quality backlinks from the same niche reputable sources and sharing links to the targeted audience.

Optimise your website:

Keep it user-friendly, and it should be more lightweight on mobile platforms. Have a clear call to action (CTA) to purchase your course.

Implement SSL security:

Do you know how to get an SSL certificate for the website if you do not know? The Best Free and Low-Cost SSL Certificate from your hosting provider companies like Godaddy, Bluehost, HostGator, and SiteGround. They have premium and free SSL certificates.

An SSL certificate is required for websites to secure online user data, maintain website ownership, and prevent third-party attackers.

Integration of analytics:

Google Analytics and Seach Console provide audience-based & real-time data to know your website performance. Analyse the collected data regularly and make data-driven improvements to the right SEO performance on your website.

How to promote online courses on social media?

To attract more students and sell your courses online, promote e-learning platforms on social media. Below are the top 5 marketing strategies for eLearning ad promotions.

Create social media pages:

You can create Facebook and Instagram pages with the brand name and logo. Design high-quality images, videos, banners and captions to showcase your course expertise. Schedule the post on pages and show some offer value to your followers.

Select campaign objective:

Design the ad campaign by choosing different ad campaigns Such as brand awareness, reach, engagement, lead generation, and conversions. Decide on a budget that aligns with your ad objective and course marketing on Facebook and Instagram, depending on location and population targeting.

Run sponsored ads:

Run sponsored ads on Facebook and Instagram platforms before preparing the buyer persona of your audience, researching the latest platform demographic, interest and online purchase behaviours audience from the Facebook ad manager option.

Custom ads using retargeting:

Create a custom audience based on the last engaged audience in Facebook and Instagram ads and retarget them again with offers.

Live online Q&A on Facebook Live:

Impactful Facebook Live Q&A and provide unique ways to make Facebook Live videos more engaging to your audience and followers. Discuss your new course launch and upsell them for your advanced course so that people will indirectly revisit your online course website.

Pro Tip

If you have a large budget, you can do a free online webinar on Google and read more about Google ads strategies for online webinars .

How to Send Emails to Customers After Purchase?

Keep an e-commerce-focused email & SMS marketing facility for your online students, making it easier to grow your brand, increase sales and build stronger relationships.

Order confirmation emails (Thank-you email) also you can send the second email with A course order number, The time of the last purchase, Descriptions of what was purchased (ideally with product images or course details with the name, Billing summary, including an itemised breakdown, total amount paid, and tax.

Use an Email automation tool to send emails using Omnisend, HubSpot, Salesmate, Constant Contact, ConvertKit, or Campaign Monitor.


Selling your online course from your website lets you tell your story your way, and it creates your brand online. You can speak directly to your end audience, like students, professionals, and other learning techies. As your own online course website owner, people can join with you, and you can build a thriving online community. Online course websites can resell your course, and you can earn money. Vidushi Infotech SSP Pvt Ltd is a top social media marketing agency ready to build your first online course website and do the marketing to gain more sales through online marketing email automation service.

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