Digital Marketing can be an extremely frustrating if it merely means an advertisement; but in true sense it’s a comprehensive approach towards sales (direct & indirect), advertisement through promotional ads. The digital landscape in 2015 clearly signifies the importance of digital marketing strategies, especially for online business owners in order to stay ahead of the crowd. It’s a fact that- With so many organizations entering into the e-marketplace, it’s quite hard to survive.
Henceforth, Vidushi Infotech– One Stop Solution to Digital Marketing will deliver business to every corner of the world. In-fact, we have rounded up with 6 essential elements of a digital marketing strategy to pave the path to success.
An Engaging, Responsive Website: An engaging, interaction and mobile friendly website is what a customer look for. With people searching for products and services via smartphones and tablets, it’s essential to have a mobile responsive website which can be easily assessed across all devices.
Measured Search Campaigns: Search marketing is an essential element that brings targeted audience to your website, including organic search and pay-per-click advertising. Search marketing isn’t just about SEO; rather it’s the inclusion of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns, ensuring a positive return on your investment.
Email Marketing: Email marketing is an integral part of a successful digital marketing strategy. In fact it is one of the key factors to build large customer-base and send consistent, well-targeted emails to local and global customers. Sending emails to customers will drive traffic, engagement and conversions. If you haven’t implemented email marketing, then you will surely miss out on building a large customer base for your business.
Add Social to the Mix: Social media marketing is a key factor to build brand awareness, improve online presence and target potential audience. If your business is lacking social media presence, then you are missing out on a great opportunity to engage online customers.
Join The Dots With Content Marketing: Content marketing has gained a huge popularity over the years. It is an integral part of digital marketing strategy. Therefore, it is important to incorporate a proper content calendar to streamline the process, keeping track of the visitors.
Measure, Tweak, Improve: Last, but not the least, it is important to measure the progress of the Digital Marketing Strategy, that if it is running on a smooth node or not. Use web analytics to know whether you are going on a right path or not.In a nutshell, developing an effective digital marketing strategy will help to drive online traffic and stay connected with the potential audience. If you want to build an effective digital marketing plan for your online business, get in touch with Vidushi’s Digital Marketing Expert today. Call us on +91-20-41315176 or email at [email protected]
Based on the results of our analysis, we know that the project scope needs to be defined and refined in collaboration with the end users. The next step is to finalize the comprehensive proposal by fixing the necessary technologies and dependencies.
Wireframing and Designing
The Target user interface and flowcharts are drawn out first. The next step is to create sketches and wireframes for real-time feedback during development.
Starting with a wireframe for each screen, we move on to creating a prototype of the App and, eventually, a polished final version of the App's design.
Programming and Development
Programming the application is the first step; the following steps are separating the code into modules that may run in parallel, constructing a front-end and a back-end, designing the database, and keeping track of any changing requirements. Because original HTML coding is vital for a website to be functional and versatile, we prioritize developing our own. An analysis of the static site will be able to tell us whether we are heading in the right direction. We will continue developing the content management system if everything looks in order. Once it has been completed to the highest possible standard, we will begin adding the client's content.
Testing and debugging
We will then proceed to identify test types and develop test cases. Then we'll move on to usability and performance testing and security and compliance testing. Finally, final bug testing will be performed. Before we go live, we will double-check everything necessary.
Deployment and Maintenance
The very last step will involve installing the project on the server. After that, we'll make it available to end users and evaluate the responses and comments they provide. After this, we will devise a plan for ongoing maintenance and perform an update regarding version control.