Factually, paid search has always been one of the most competent ways for producing traffic to your website. To get the right amount of attention and targeted audience, it is necessary to invest on paid search. The most valuable platform that marketers utilize for their benefit is Google Adwords. This effective tool involves paying a premium amount to Google for the benefit on per click basis.
Top companies and marketers are pretty fond of this platform and to get the best of results, it is important to keep your adwords healthy in 2016. This piece of writing will let you know some easier ways to keep this tool flourishing and in prime shape this year.
Merge Audience Targeting and Keyword
Expectedly, audience targeting will improve the PPC game for the search marketers in 2016. Adwords always lacked the ability of getting personal with the users looking at their ads. With social networking sites getting so much attention, this exposed a little gap in Adwords. Things started changing from 2010 when Google added audience based targeting and dynamic marketing. This helped in to achieve better results on search by allowing for different bids and ads.
Advertisers can even capture the mail address of a user during an interaction, target those prospects and can start with a search campaign, targeting those users who have not converted yet. Things to do in 2016:
Prepare audience based lists, attach them to the ad groups and set bid adjustments where it is required.
Find out if there are partners who want to share their data with you. This will also help you add those customers to your audience lists.
5 Key Areas That Competitor Analysis Must Include
A professional competitor analysis will definitely include or focus on these below mentioned points for your benefit. Take a glance.
Website Content Benchmark
It is a fact that today marketers prefer using rich content as a part of their marketing strategy. Content marketing is the new trend and will dominate online market in the future too. Therefore, it is important to check out the website content benchmark that your rival has already set in to defeat you.
Website is the only effective tool out there that allows small businesses to stand apart from the others. Therefore, monitoring websites of your opponents will let you know about the points that you must include to make your website rank better. The analysis will include determining the following factors.
Using valuable SEO factors like keywords, search visibility, content depth, backlinks, and search phrases, you can find out what your competitors are dealing with to build a strong reputation in the online market. The analysis includes all these factors to find out the SEO strategies your competitors are using for their benefit.
PPC and Remarketing
PPC and remarketing are considered the most proficient ways to reach people. Investing on incorrect paid search can affect your business. A professional competitor analysis will help you find out the PPC and remarketing strategies that your competitors are using to rank better. The analysis will also let you know about click charges, conversion topic, targeted keyword, and remarketing coverage of your contenders.
Social Media Engagement
With social media dominating the online market, it is important to monitor social media engagement of your competitors. The analysis will let you know about the particular social media platforms your rivals are focusing more on and how these platforms are helping them achieve their goals. You can figure out what platform can help you best in attracting prospects, increasing customers, gaining followers, and reaching your targeted audience.
Lead Nurturing Calls to Action
Lead nurturing takes a lot of strategy and planning. A competitor study on lead nurturing will help you know about the CTA messages, conversion strategies, and content focus of your contenders. One specific call to action will take your business’s success to new level! Lead scoring and behavior based campaigns are the two vital points that the analysis will also include.
Success can be achieved best through smart research and nothing can serve them best than competitor analysis. If you want to taste the flavor of success, going through competitor analysis is a must!
Though it sounds old, but this is a fact that needs to be highlighted often. 2016 is the year of mobile and expectedly, next 10 years will be the same. Advertisers should ensure that they are using mobile-friendly ads. This will lead to customized message and mobile specific calls to action. One of the recent features to talk about is “Call ads” that help users make an instant call to the person or services; he/she is looking for through internet. On the other hand, merging ads with mobile friendly landing pages will bring in more conversion rates along with positive user experience.
Video can serve as a powerful tool for advertising. Advertisers haven’t done much with video because it was a separate area inside Adwords featuring some unusual settings that were tough to figure out. But now, YouTube true view campaigns have become true adwords campaigns, making things easier to utilize.
This will definitely insist advertisers in trying video ads for their promotion. Expectedly, Google will follow its innovative ad offerings that will enhance the growth of advertisers. A recent study illustrates that Google now shows PLA shopping ads on product related videos.
Things you should do in 2016
Upload video content to YouTube and then implant it on your own site. As users love videos, there are high chances to get feedback from them about your site.
Check out dimension reports to see whether those ads are working for your benefit or not. It may happen that you will find ads placed on YouTube and it is working well even at low CPC’s. This is how video advertising will get more attention in 2016.
It is also important to find out how you have structured your keywords, campaigns and ad groups in Adwords. This actually creates a great impact in results. The best way to arrange your campaign is to group your keywords. It’s better not to run accounts with only 1 campaign and with handful of ad groups.
Never Ever Mislead Customers
Basically, your ads needs to be appropriate for the landing page advertised. The content should have the usage of top targeted keywords. Ensure that each ad group is entirely relevant with the page you are promoting and it should only get displayed for relevant queries.
If you are being able to implement all the above-mentioned ways, your website will gain the right amount of traffic and attention. For more in-depth ideas about Google adwords, you can deal with a professional adwords expert and follow his advices.